Professionals are invited to get hands on at a live racing event.
Olympus has announced a sponsorship agreement with Power Maxed Racing team in this year’s British Touring Car Championship, offering a unique opportunity to capture the action and experience working as a pro sport photographer.
Known for its educational and inspiring events and workshops – often with a creative twist to provide attendees with a unique experience – Olympus has now gone a step further by announcing a series of events at all ten British Touring Car Championship races throughout the UK in 2019.
Celebrating its centenary, the company kicked the year off with the launch of its latest camera, the OM-D E-M1X, to offer professional photographers enhanced reliability and performance. The sponsorship announcement perfectly complements the new camera as the ‘X‘ packs an array of new features ideal for shooting fast movement.
Naturally the most persuasive way to market a new camera is to put it into the hands of users, and to this end Olympus is inviting professionals along to the events for an opportunity to test out the latest features of the E-M1X, including a new intelligent subject detection feature which allows the AF system to automatically detect specific subjects (motorsports, airplanes, trains), focusing and tracking the optimal area, so that users can fully concentrate on the composition.
Photograph by Mike Inkley using an Olympus E-M1X.
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